Areas of Expertise
- Trademarks, patents, industrial designs, utility models
- Foreign investment, regulatory law, health registrations
- Appellations of origin, geographical indications
- Data privacy, cybersecurity, domain names
- Valuation of intangibles, IP due diligence
- Copyrights, unfair competition
- Licensing, franchising
- IP litigation, fashion law, technology
- Entertainment law, advertisement law, trade secrets
Professional Background
Edy Guadalupe Portal is a leading IP attorney with over 25 years of experience in intellectual property law. Since 1995, she has been a prominent voice for IP protection in El Salvador, assisting international law firms and in-house counsel across El Salvador and Central America.
Her extensive practice encompasses every aspect of intellectual property law, from prosecution to enforcement and commercialization. She advises clients on trademarks, patents, industrial designs, utility models, copyrights, unfair competition, and a wide range of IP-related matters including licensing, franchising, and geographical indications.
Beyond traditional IP work, Edy has developed significant expertise in emerging areas such as data privacy, cybersecurity, domain names, entertainment law, and fashion law. Her holistic approach to IP protection ensures that clients receive comprehensive counsel that addresses every dimension of their intellectual property portfolio.
Edy’s commitment to the IP profession extends to her leadership roles in key industry organizations. She is a founding board member and former president of the Salvadoran Association of Intellectual Property (ASPI) and served as the first president of the AIPPI Central America and Caribbean regional group.
Industry Recognition
Edy has been ranked Band 1 in Chambers and Partners Global and Latin America since 2011, reflecting her standing as one of the most highly regarded IP practitioners in the region. She is also featured in Legal 500, IP Stars, Who’s Who Legal, and WTR 1000. She serves as a faculty member of INTA’s International Trademark Law and Practice course, further demonstrating her expertise and thought leadership in the field.